European business, read from the source
The world watches Wall Street. We read Europe’s annual reports.
ASML, Hermès, Novo Nordisk, Airbus: some of the world’s most powerful companies are European, and most people couldn’t tell you how they make money. Company by company, with every number traced to an official source. The winners, and the ones that failed.
The archive
Latest breakdowns
The first breakdown goes live here the day it’s posted on Instagram.
Editorial balance
Success stories. And the ones that went wrong.
A channel that only shows winners is a sales pitch. We cover bankruptcies, restructurings and comebacks with the same rigour, using insolvency reports, court rulings and regulator findings. No blame without a ruling, no hype without a filing.
How Europe makes money
Business models, decoded
Revenue split, margins, moat and risks of the companies that quietly run your daily life.
What went wrong
Collapses & comebacks
What the company promised, the numbers at peak and at the end, and the warning signs in hindsight.
Anatomy of a breakdown
Eight slides. Ninety seconds.
Every company gets the same structure, so you can compare a lift maker in Finland with a luxury house in Paris.
- 01
The hook
One fact that makes you look twice.
- 02
Where the money comes from
Revenue, split by what customers actually pay for.
- 03
Four numbers
Sales, margin, profit, cash. Nothing more.
- 04
The strategy
What management says it is doing, in plain words.
- 05
The moat
Why a competitor can't simply copy it.
- 06
The risks
What could go wrong, from the company's own reports.
- 07
The surprising part
The detail most people miss.
- 08
The takeaway
One sentence you can repeat at dinner.
Follow along
New breakdowns land on Instagram first.
Follow @valueofeurope and every post appears here, with its sources, the same day.