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When things go wrong

Net loss

When costs, interest, write-downs and taxes add up to more than revenue: the bottom line is negative.

A net loss means the company spent more than it earned over the period. One loss year can come from one-off items such as a write-down or restructuring costs; repeated losses mean the business model itself doesn't yet cover its costs.

Young, fast-growing companies often run losses on purpose while they build scale. Whether that works depends on how long their cash lasts.

General explanation for education only, not investment advice. Company-specific definitions can differ; each breakdown uses the company’s own.